A study on consumer perception towards Cadbury chocolate with special reference to Coimbatore City

Abstract

The present study is based on the preference of Cadbury Chocolate among the consumers. The sample survey of 50 respondents was undertaken to find out the perception of Cadbury Product in Coimbatore City. The study mainly concentrated on general price level, quality, taste, brand and consumer expectations overall satisfaction about Cadbury Products, general awareness and consumer perception of Cadbury Products.