A study of consumer buying behaviour in departmental store (with special reference to Coimbatore city)

Abstract

The growth in the Indian organized retail market is mainly due to the change in the consumer behavior. Organized sector in retailing has to go a long way to understand the customer requirements. Consumer behavior is an important factor that will help them to tap the consumer in a better way. Consumers always look for the benefits of shopping in an organized retail store in the terms of self, selection, etc. Variety and also seek value for the money they pay and purchasing the convenience goods.