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Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human Behavior · 2016 · Vol. 68 · pp. 1–7
Elmira DjafarovaChloe Rushworth
Digital Marketing and Social MediaImpact of Technology on AdolescentsConsumer Behavior in Brand Consumption and IdentificationCredibilitySource credibilityPersonality psychologyPsychologyAdvertisingSocial mediaIdentification (biology)Social psychologyBusinessWorld Wide Web
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1,608
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124.72
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