articleTop 10% cited
Explaining consumer acceptance of handheld Internet devices
Journal of Business Research · 2003 · Vol. 58(5) · pp. 553–558
Gordon C. Bruner✉(Southern Illinois University Carbondale)Anand Kumar(Southern Illinois University Carbondale)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology acceptance modelMobile deviceContext (archaeology)MarketingBusinessThe InternetMobile commerceConsumer behaviourWork (physics)Advertising
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1,015
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12.89
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References
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Journal of Marketing Research · 1981 · 60,221 citations
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
Management Science · 1989 · 25,081 citations
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Journal of Marketing Research · 1986 · 1,957 citations
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
Journal of Consumer Research · 1988 · 3,829 citations
Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics
Journal of Business Research · 2006 · 1,062 citations
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
Management Science · 2000 · 21,811 citations
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