articleTop 1% cited
Determinants of behavioral intention to mobile banking
Expert Systems with Applications · 2009 · Vol. 36(9) · pp. 11605–11616
Ja‐Chul Gu(Korea Advanced Institute of Science and Technology)Sang‐Chul Lee(Korea Christian University)Yung‐Ho Suh✉(Kyung Hee University)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyMobile bankingAntecedent (behavioral psychology)Structural equation modelingUsabilityVariance (accounting)Technology acceptance modelMobile deviceBusinessComputer sciencePsychology
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References
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