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Television is "easy" and print is "tough": The differential investment of mental effort in learning as a function of perceptions and attributions.

Journal of Educational Psychology · 1984 · Vol. 76(4) · pp. 647–658
Gavriel Salomon
Educational Strategies and EpistemologiesPsychological and Educational Research StudiesCommunication in Education and HealthcareAttributionPsychologyFunction (biology)PerceptionInvestment (military)Differential (mechanical device)Cognitive psychologyDevelopmental psychologyApplied psychologySocial psychology
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97%
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References
Self-efficacy mechanism in human agency.
American Psychologist · 1982 · 15,055 citations
Human Inference: Strategies and Shortcomings of Social Judgment.
The Philosophical Review · 1983 · 4,264 citations
A theory of motivation for some classroom experiences.
Journal of Educational Psychology · 1979 · 2,381 citations
Self-efficacy: Toward a unifying theory of behavioral change.
Psychological Review · 1977 · 35,487 citations
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