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Brand Credibility, Brand Consideration, and Choice
Journal of Consumer Research · 2004 · Vol. 31(1) · pp. 191–198
Tülin Erdem✉(University of California, Berkeley)Joffre Swait́
Abstract
Journal Article Brand Credibility, Brand Consideration, and Choice Get access Tülin Erdem, Tülin Erdem Search for other works by this author on: Oxford Academic PubMed Google Scholar Joffre Swait Joffre Swait Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 191–198, https://doi.org/10.1086/383434 Published: 01 June 2004
Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingDigital Marketing and Social MediaCredibilityAdvertisingPsychologyPolitical scienceBusinessLaw
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References
The Role of Market Forces in Assuring Contractual Performance
Journal of Political Economy · 1981 · 3,710 citations
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