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Affective and Cognitive Factors in Preferences
Journal of Consumer Research · 1982 · Vol. 9(2) · pp. 123–123
Robert B. Zajonc✉(University of Michigan–Ann Arbor)Hazel Rose Markus
Abstract
Journal Article Affective and Cognitive Factors in Preferences Get access Robert B. Zajonc, Robert B. Zajonc Search for other works by this author on: Oxford Academic PubMed Google Scholar Hazel Markus Hazel Markus Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 123–131, https://doi.org/10.1086/208905 Published: 01 September 1982 Article history Received: 01 November 1981 Published: 01 September 1982
Child and Animal Learning DevelopmentAction Observation and SynchronizationCategorization, perception, and languageAffect (linguistics)Variety (cybernetics)CognitionPreferenceRepresentation (politics)PsychologyCognitive psychologySocial psychologyComputer scienceCommunication
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References
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American Psychologist · 1980 · 7,775 citations
Mood and memory.
American Psychologist · 1981 · 5,044 citations
Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.
Psychological Review · 1977 · 7,105 citations
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