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Learning from Samples of One or Fewer

Organization Science · 1991 · Vol. 2(1) · pp. 1–13
James G. MarchLee SproullMichal Tamuz

Abstract

Organizations learn from experience. Sometimes, however, history is not generous with experience. We explore how organizations convert infrequent events into interpretations of history, and how they balance the need to achieve agreement on interpretations with the need to interpret history correctly. We ask what methods are used, what problems are involved, and what improvements might be made. Although the methods we observe are not guaranteed to lead to consistent agreement on interpretations, valid knowledge, improved organizational performance, or organizational survival, they provide possible insights into the possibilities for and problems of learning from fragments of history.

Complex Systems and Decision MakingManagement Theory and PracticeCompetitive and Knowledge IntelligenceOrganizational learningBalance (ability)Ask priceEpistemologyBusiness historyKnowledge managementComputer sciencePsychologySociologyBusiness
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