articleTop 1% cited
INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS.
Academy of Management Journal · 1997 · Vol. 40(4) · pp. 767–798
Michael A. Hitt✉(Texas A&M University)Robert E. Hoskisson(University of Oklahoma)Hyeon Chang Kim(George Washington University)
Abstract
Theory suggests and results show that firm performance is initially positive but eventually levels off and becomes negative as international diversification increases. Product diversification moder...
International Business and FDIInnovation and Knowledge ManagementFirm Innovation and GrowthBusinessDiversification (marketing strategy)Industrial organizationProduct innovationNew product developmentMarketing
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