articleTop 10% cited
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
Journal of Business Research · 1990 · Vol. 20(1) · pp. 3–11
Christian Grönroos✉(Arizona State University)
Customer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationMarketingMarketing managementMarketing researchReturn on marketing investmentRelationship marketingBusinessMarketing strategyPublic Sector MarketingBusiness marketingMarketing mix
Citations
1,313
FWCI
16.34
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References
30
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99%
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References
Marketing Management: Analysis, Planning and Control
Journal of Marketing · 1973 · 2,476 citations
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Journal of Marketing · 1990 · 3,960 citations
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