articleTop 1% cited
Market orientation and innovation
Journal of Business Research · 1996 · Vol. 35(2) · pp. 93–103
Kwaku Atuahene‐Gima✉(City University of Hong Kong)
Innovation and Knowledge ManagementEnvironmental Sustainability in BusinessEntrepreneurship Studies and InfluencesMarket orientationProduct innovationBusinessMarketingIndustrial organizationNew product developmentProfit (economics)Product (mathematics)Service-orientationTeamwork
Citations
893
FWCI
21.42
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References
52
Percentile
99%
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References
The Effect of a Market Orientation on Business Profitability
Journal of Marketing · 1990 · 4,259 citations
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
Journal of Marketing · 1994 · 2,287 citations
The Effect of a Market Orientation on Business Profitability
Journal of Marketing · 1990 · 7,859 citations
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Journal of Marketing · 1990 · 7,371 citations
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Journal of Marketing · 1993 · 3,857 citations
Market Orientation: Antecedents and Consequences
Journal of Marketing · 1993 · 7,082 citations
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
Journal of Marketing · 1988 · 2,377 citations
Interpretive Barriers to Successful Product Innovation in Large Firms
Organization Science · 1992 · 2,766 citations
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