Social Sciences → Business, Management and Accounting → Marketing
Management, Economics, and Public Policy
This cluster of papers focuses on the concept of market-driven management, exploring topics such as global competition, corporate responsibility, intangible assets, market orientation, brand equity, strategic marketing, corporate governance, sustainable development, innovation and imitation, and network culture.
124.1K works worldwide176.1K citations
Global NetworksCorporate ResponsibilityIntangible AssetsMarket OrientationBrand EquityStrategic MarketingCorporate GovernanceSustainable DevelopmentInnovation and ImitationNetwork Culture
