Digital Innovation in Industries

This cluster of papers explores the multifaceted aspects of digital transformation, including the development of business models, the role of artificial intelligence, customer experience management, technology innovation, big data utilization, e-commerce strategies, mobile health applications, omni-channel retailing, and the impact on sustainable development goals.

Journals publishing in this area

1

Journal of Marketing

ISSN 0022-2429264 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations