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Afroditi Lymperi

h-index
1
Publications
6
Citations
1
i10-index
0
Impact (2-yr)
0.17
Citations per year
Research Areas
Digital Marketing and Social MediaImpact of AI and Big Data on Business and SocietyOrganizational Leadership and Management StrategiesTechnology Adoption and User BehaviourPublic Policy and Administration Research

Top Publications

Analysis of search engine optimization tactics in the context of digital marketing for enhancing websites ranking and visibility in Generative AI and large language models
International Journal of Research in Management20251 citations
International marketing in the digital and artificial intelligence era: Algorithmic intermediation, consumer engagement, and strategic transformation
International Journal of Research in Marketing Management and Sales20260 citations
Marketing mix rebuilding for the age of generative AI: From 7P to 7G marketing mix model
International Journal of Research in Management20260 citations
Strategic communication and promotion key factors for successful implementation of national strategies
International Journal of Research in Management20250 citations
Tourism marketing in the era of Artificial Intelligence: Digital strategies and behavioral effects on consumer decision-making
International Journal of Tourism and Hotel Management20250 citations
Afroditi Lymperi · Scinovex