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R

Reena Shyam

h-index

4

Publications

9

Citations

46

i10-index

2

Impact (2-yr)

—

Citations per year

Research Areas

Innovation and Socioeconomic Development Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification COVID-19 and Mental Health Mental Health Treatment and Access

Affiliations

M S Ramaiah University of Applied Sciences

IN · 2011–2011

National Institute of Mental Health and Neurosciences

IN · 2020–2020

Top Publications

Leveraging AI for capacity building and training need analysis (TNA) of sales forces in B2C space: A strategic approach to enhancing employee performance

International Journal of Research in Management20250 citationsFirst authorCorresponding

Reena Shyam · Scinovex