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I

Ishita Nayal

Kumaun University (IN)

h-index

1

Publications

1

Citations

2

i10-index

0

Impact (2-yr)

2.00

Research Areas

Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Affiliations

Kumaun University

IN · 2024–2024

Monterey Bay Aquarium Foundation

US · 2024–2024

Graphic Era University

IN · 2024–2024

Top Publications

Measuring the impact of CSR initiatives on brand reputation and consumer behaviour

International Journal of Research in Human Resource Management20242 citations