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V

V Lavakumar

IMS Unison University (IN)

h-index

1

Publications

1

Citations

1

i10-index

0

Impact (2-yr)

—

Research Areas

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Marketing and Advertising Strategies

Affiliations

IMS Unison University

IN · 2021–2021

Top Publications

Contemporary marketing strategy: ambush marketing – with low budget, but augmented customer attention

International Journal of Research in Marketing Management and Sales20211 citations

V Lavakumar · Scinovex