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A

A. Manikandan

G.S. Science, Arts And Commerce College (IN)

h-index

1

Publications

3

Citations

3

i10-index

0

Impact (2-yr)

1.00

Research Areas

Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Digital Games and Media Corporate Identity and Reputation

Affiliations

G.S. Science, Arts And Commerce College

IN · 2024–2024

Top Publications

Consumers’ intentions to purchase Gray products

International Journal of Research in Management20240 citations

A. Manikandan · Scinovex