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S

S. Sudhamathi

Alagappa University (IN)

h-index

2

Publications

16

Citations

19

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Technology Adoption and User Behaviour Microfinance and Financial Inclusion Digital Marketing and Social Media Market Dynamics and Volatility Emotional Intelligence and Performance

Affiliations

Alagappa University

IN · 2017–2025

Top Publications

A study on digital marketing strategies and impact on startups’ brand growth

International Journal of Research in Management20240 citations

S. Sudhamathi · Scinovex