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D

DR. PANKAJAKSHI R

Pontificia Universidad Católica de Chile (CL)

h-index

1

Publications

20

Citations

5

i10-index

0

Impact (2-yr)

0.18

Citations per year

Research Areas

Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Business and Economic Development Impact of AI and Big Data on Business and Society

Affiliations

Pontificia Universidad Católica de Chile

CL · 2025–2025

PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH

IN · 2025–2025

Hindustan Institute of Technology and Science

IN · 2024–2024

Top Publications

Unveiling influencer mind: Exploring factors influencing paint brand preference in a competitive landscape in Madurai district

International Journal of Research in Management20240 citations

DR. PANKAJAKSHI R · Scinovex