U
Uttam Kumar Purbey
Lalit Narayan Mithila University (IN)
h-index
2
Publications
10
Citations
13
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Affiliations
Lalit Narayan Mithila University
IN · 2019–2020
Population Services International
IN · 2020–2020
University College of Commerce & Business Management
IN · 2020–2020
Top Publications
Effectiveness of social media as a marketing tool: A review
International Journal of Research in Marketing Management and Sales20201 citationsFirst authorCorresponding
Employee Job Satisfaction and Engagement: Revitalizing a Changing Workforce in Bank of Baroda
International Journal of Research in Human Resource Management20201 citationsFirst authorCorresponding
Changing dynamics of consumer buying behaviour of Indian customers: A review
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding
