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Nektarios S Makrydakis

h-index
1
Publications
4
Citations
3
i10-index
0
Impact (2-yr)
0.33
Citations per year
Research Areas
Digital Marketing and Social MediaTechnology Adoption and User BehaviourImpact of AI and Big Data on Business and SocietyPublic Policy and Administration ResearchPublic Relations and Crisis Communication
Affiliations
University of West Attica
GR · 2022–2022
University of the Aegean
GR · 2022–2022

Top Publications

Analyzing E-shop onsite optimization factors in the context of E-commerce search engine optimization
International Journal of Research in Marketing Management and Sales20222 citationsFirst authorCorresponding
Analysis of search engine optimization tactics in the context of digital marketing for enhancing websites ranking and visibility in Generative AI and large language models
International Journal of Research in Management20251 citationsFirst authorCorresponding
Strategic communication and promotion key factors for successful implementation of national strategies
International Journal of Research in Management20250 citationsFirst authorCorresponding
Tourism marketing in the era of Artificial Intelligence: Digital strategies and behavioral effects on consumer decision-making
International Journal of Tourism and Hotel Management20250 citationsFirst authorCorresponding
Nektarios S Makrydakis · Scinovex