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S

Satya V. K. Prasad

Symbiosis International University (IN)

h-index

1

Publications

3

Citations

5

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Microfinance and Financial Inclusion FinTech, Crowdfunding, Digital Finance Business Strategy and Innovation

Affiliations

Symbiosis International University

IN · 2020–2020

Top Publications

Psychographic segmentation of online consumers and its antecedents of online purchase experience – an analytical study

International journal of applied research20160 citationsFirst authorCorresponding