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B

Bandar Khalaf Alharthey

Taif University (SA)

h-index

6

Publications

18

Citations

99

i10-index

2

Impact (2-yr)

0.75

Citations per year

Research Areas

Organizational and Employee Performance Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Socioeconomic Development in MENA

Affiliations

Taif University

SA · 2020–2024

Newcastle University Medicine Malaysia

MY · 2012–2012

Malaysia University of Science and Technology

MY · 2012–2012

University of Technology Malaysia

MY · 2012–2012

Top Publications

Unveiling the influence of live streaming commerce on impulse buying behavior through customer engagement in digital marketing

International Journal of Research in Marketing Management and Sales20240 citationsFirst authorCorresponding

Bandar Khalaf Alharthey · Scinovex