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Samiran Sur

Aliah University (IN)ORCID 0000-0002-8869-3547
h-index
3
Publications
17
Citations
87
i10-index
1
Impact (2-yr)
2.00
Citations per year
Research Areas
Innovation and Socioeconomic DevelopmentDigital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business
Affiliations
International Management Institute
IN · 2022–2022
Haldia Institute of Technology
IN · 2015–2015
Aliah University
IN · 2021–2024
Ramakrishna Mission Vivekananda Educational and Research Institute
IN · 2022–2024

Top Publications

Empowering growth: Unravelling dynamics and strategies for effective rural marketing in the Indian context
International Journal of Research in Marketing Management and Sales20241 citations
Harmonizing messages, engaging audiences: Exploring effective strategies and outcomes of integrated marketing communication in the digital age
International Journal of Research in Marketing Management and Sales20241 citations
Elevating healthcare excellence: A comprehensive exploration of total quality management in modern healthcare systems
International Journal of Research in Medical Science20241 citations
Navigating the modern marketing landscape: Strategies and Innovations in contemporary marketing management
International Journal of Multidisciplinary Trends20240 citations
Samiran Sur · Scinovex