P
Priya Sengupta
h-index
5
Publications
16
Citations
81
i10-index
4
Impact (2-yr)
—
Citations per year
Research Areas
Affiliations
University of California, Riverside
US · 2020–2022
Indian Institute of Technology Roorkee
IN · 2014–2014
University of Mumbai
IN · 2023–2023
National Institute of Biomedical Genomics
IN · 2008–2008
Top Publications
A study on the role of ai in marketing financial services: Adoption, tools, and impact on customer engagement
International Journal of Computing and Artificial Intelligence20230 citationsFirst authorCorresponding
A study on neuromarketing, marketing analytics and emerging marketing avenues in the Indian context
International Journal of Research in Marketing Management and Sales20240 citationsFirst authorCorresponding