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Pranay Moktan

Guru Nanak Dev University (IN)

h-index

1

Publications

4

Citations

2

i10-index

0

Impact (2-yr)

1.00

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification International Student and Expatriate Challenges Globalization and Cultural Identity Technology Adoption and User Behaviour International Business and FDI

Affiliations

Guru Nanak Dev University

IN · 2024–2024

Top Publications

How global and local brands in the quick service restaurant (QSR) sector coped up with the new normal? Insights from a thematic analytical study in the times of COVID-19 in India

International Journal of Research in Management20231 citations

Pranay Moktan · Scinovex