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R

Rakesh Shirase

Savitribai Phule Pune University (IN)

h-index

1

Publications

4

Citations

6

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Digital Marketing and Social Media Business and Economic Development Technology Adoption and User Behaviour Employer Branding and e-HRM Marketing and Advertising Strategies

Affiliations

International Business School

HU · 2014–2014

Savitribai Phule Pune University

IN · 2023–2023

Top Publications

New paradigm of customer’s behavior towards digital marketing

International Journal of Research in Marketing Management and Sales20190 citationsFirst authorCorresponding

Rakesh Shirase · Scinovex