An analysis of overall association between profile characteristics with livelihood security, perception level and economic performance of Pomegranate growers under National Horticulture Mission (NHM) in Chikkaballapura and Chitradurga districts of Karnataka

Abstract

The present study was conducted to analyze the overall association between profile characteristics with livelihood security, perception level and economic performance of Pomegranate growers under National Horticulture Mission (NHM) in Chikkaballapura and Chitradurga districts of Karnataka. The overall association between independent variables with livelihood security of Chitradurga and Chikkaballapura districts of pomegranate growers, the independent variables like land holding, management orientation, achievement motivation, innovativeness, scientific orientation, mass media exposure, extension contact had decision making found significant. The overall association between independent variables with perception level of Chitradurga and Chikkaballapura districts of pomegranate growers, the independent variables like education, farming experience, management orientation, achievement motivation, innovativeness, scientific orientation, mass media exposure, extension contact and decision making ability had found significant. Further, the overall association between independent variables with economic performance of Chitradurga and Chikkaballapura districts of pomegranate growers, the independent variables like age, education, management orientation, economic orientation, credit orientation, extension contact and decision making ability had found significant. The findings highlighted the importance of their participation and get benefit from the scheme and for better scheme implementation NHM.