A study on consumer preference towards natural fertilizer

Abstract

The research was undertaken to A study on consumer preference towards natural fertilizer. The Natural fertilizer are naturally available mineral source that contain moderate amount of plant essential nutrients. They are capable of mitigating problems associated with synthetic fertilizer. They reduce the necessity of repeated application of synthetic fertilizer to maintain soil fertility. The study undertaken by using random sampling method. A total of 110 consumers are taken as sample of study. The study makes use of statistical techniques such as simple percentage, Garrett ranking, chi-square. The study reveals They are capable of mitigating problems associated with synthetic fertilizers. They reduce the necessity fertilizers. They reduce the necessity of repeated application of synthetic fertilizers to maintain soil fertilizer. They gradually release nutrient balance for healthy growth of crop plants.