Analysis of marketed surplus and producer’s share across different marketing channels in the Zardalu mango supply chain

Abstract

The marketed surplus and producer's share in consumer rupee (PSCR) for Zardalu mango producers in the Bhagalpur district of Bihar are the subjects of this study. Acharya's formula and descriptive statistics were used to analyze the data that was gathered from 60 producers via structured interviews. The results showed a strong commercial orientation, with over 80% of the total mango output being commercialized across all farm types. At 83.48%, semi-medium farmers had the greatest sold surplus, followed by medium (82.91%), marginal (82.01%), and tiny (81.44%) farmers. According to PSCR research, the largest percentage (73.75%) came from Channel I (Producer ? Consumer), which was followed by Channel II (67.90%), Channel III (60.38%), and Channel IV (55.56%). Shorter marketing channels enhance price realization and farmer profitability, according to the results. Price information systems, farmer associations, and direct selling may all increase producer revenue and market efficiency.