Impact of Instagram usage among arts and science college students in Salem district

Abstract

The aspire of this research is to make out the major issues related to impact of Instagram usage among arts and science college students in Salem District. Nowadays most of the college students have used and addicted in Instagram mobile application. The College students are used a variety of trends within Instagram, including memes, lip-synced songs, comedies, duets, a feature that allows users to add their own video to an existing video with the original content's audio, have led to most of these trends. Snow- ball sampling method has been used to collect the data. The size of the sample is 200. The primary data was collected through questionnaire from the respondents of arts and science college students in Salem District. For analyzing the primary data, statistical tools such as Percentage Analysis, Reliability Statistics, Friedman Rank Correlation, Factor Analysis, T-test, One Way ANOVA and Chi- Square Test were used with the help of SPSS Software version 21.0. The major finding of the study is there is no significant difference between impact of Instagram usage and the Socio- economic profile of the arts and science college students.