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E-Commerce Adoption among Rural Women Entrepreneurs in India: The Interplay of Digital Literacy, Access, and Trust
Asian Journal of Management and Commerce · 2025 · Vol. 6(2) · pp. 1595–1599
Abstract
E-commerce presents a transformative opportunity for rural women entrepreneurs in India to achieve financial independence and expand their market reach. However, its adoption is significantly constrained by a
ICT in Developing CommunitiesMicrofinance and Financial InclusionTechnology Adoption and User BehaviourTransformative learningWomen entrepreneursIndependence (probability theory)Rural areaFinancial independencePerspective (graphical)
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