Social media in agricultural extension services: Farmers and extension agents perspective

Abstract

The present study was conducted to analyse the attitude, perceived benefits and constraints faced by the farmers and extension agents in utilizing social media. farmers and extension agents have shown high positive attitude towards statement ‘social media improves youth attitude towards agriculture. The overall attitude of the farmers and extension agents in utilizing social media falls under medium level positive attitude and perceived benefits of utilizing social media in agriculture by farmers and Extension agents was agro chemicals information and major constraints when accessing agricultural information from social media was irrelevant posts and un authorised information.