Constraints of marigold production and marketing in Telangana: Insights from farmer perspectives

Abstract

A survey was conducted during 2024-25 in the Rangareddy and Vikarabad districts of Telangana to assess production and marketing constraints in marigold (Tagetes spp.) cultivation. A total of 120 farmers from twelve villages were selected through proportionate stratified random sampling, and responses were analyzed using Garrett ranking. Among production constraints, high cost of seeds was most critical (Mean Score 83.33, Rank 1), followed by unfavorable weather (72.67, Rank 2), overall high input cost (71.67, Rank 3), and pest and disease incidence (68.00, Rank 4). Marketing constraints were dominated by low harvest price (94.25, Rank 1), price fluctuations (62.01, Rank 2), and lack of storage (59.55, Rank 3). The study highlights the need for subsidized inputs, better irrigation, pest management, and market infrastructure to enhance profitability and sustainability.