Adoption of agriculture technology through mass media in West Godavari District of Andhra Pradesh

Abstract

The study was carried out in Andhra Pradesh's West Godavari District to gauge the uptake of agricultural technologies through the media. To gauge the degree of agricultural technology adoption, 120 respondents in all were chosen at random from eight villages in the Ganapavaram block. Using a pre-planned interview schedule, the data was gathered through in-person interviews. Appropriate statistical analysis was then conducted to arrive at a reasonable conclusion. According to the poll, the most of respondents—45 percent—are in the middle age range, and 46.67% have completed upper primary and high school. It was discovered that the majority of respondents—58%—belong to the low land holding category, which includes 1-3 acres. The results also showed that 65% of those surveyed have a medium level of agricultural technology use.