India's emergence as a global soft power leader in Modi's era: Embracing opportunities amidst challenges

Abstract

The research paper examines the concept of soft power, including its definition and distinction from hard power.It emphasizes the importance of soft power in the development of international relations and discusses its particular relevancy in the Indian context.This article discusses the elements leading to India's rise on the global arena, with a focus on its trajectory as a developing soft power since 2014, particularly under Prime Minister Narendra Modi's leadership.It examines the prospects that have propelled India into a leadership position in global soft power equations.The study assesses the impact of India's culture, values, and policies on its worldwide image, as well as the difficulties and opportunities that come with its rise to global soft power status.However, in addition to these prospects, the report emphasizes the potential roadblocks to India's route to become a leading global soft power.It critically examines India's problems in this endeavour, with the goal of charting a course to overcome these obstacles.This paper aims to provide insights and recommendations for India to further strengthen its position as a global soft power leader by conducting an in-depth analysis of soft power concepts, India's journey, opportunities, challenges, and potential strategies.Global power politics is a significant competition that requires large-scale thinking and action from governments.Given its numerous characteristics, India belongs to this group that has been attempting to improve its capacity to get things done.The report covers several strategies implemented by the Government of India to boost its worldwide position, mostly through the use of soft power.