Assessing the potential of mahua value-added enterprises: Comparative insights from durg forest circle

Abstract

This study examines the economic viability and nutritional benefits of Mahua (Madhuca longifolia) value-added products developed under a forest-based livelihood initiative in Rajnandgaon, Chhattisgarh. Seven products Laddu, Cookies, Squash, Jam, Ready-to-Serve (RTS) Beverages, Pickle, and Energy Bar processed by women-led Self-Help Groups (SHGs) were analyzed for profitability and market potential. Financial assessment revealed total revenue of ?17.06 lakh against a production cost of ?10.82 lakh, generating a net profit of ?6.23 lakh with an overall B:C ratio of 1.5:1. Cookies recorded the highest B:C ratio (2.2:1), while Energy Bars yielded the maximum profit (?2.31 lakh). Nutritionally, these products provide energy, proteins, minerals, antioxidants, probiotics, and hydration, aligning with both traditional diets and modern health trends. The findings highlight Mahua’s potential as a sustainable non-timber forest product that supports rural livelihoods, women’s empowerment, and ecological sustainability.