Marketing behaviour of turmeric growers in Marathwada region

Abstract

The present study was conducted in Basmat and Aundha tehsils of Hingoli district from Marathwada region of Maharashtra State in 2024-2025, with an objective to study “Marketing behaviour of turmeric growers in Marathwada region”. Six villages from each tehsil were selected. Total twelve villages were selected for research study. Ten respondents were selected from each village and hence 120 respondents were selected for the study. Ex post facto research design was followed in present investigation. It was found that 63.33 percent of respondents had medium marketing behaviour followed by 20.00 percent of them had low marketing behaviour and 16.67 percent of them had high marketing behaviour.