Utilization pattern of ICT tools among cotton growers in Marathwada region

Abstract

The present investigation was carried out to explore the association between the personal profile of farmers and their use of ICT tools in cotton cultivation within the Marathwada region of Maharashtra. The study was undertaken in Parbhani district, where two talukas Parbhani and Gangakhed were randomly chosen. From each taluka, three villages were selected, making a total of six villages. A sample of 120 respondents was drawn through random sampling. Data were collected using a pre-tested structured interview schedule and analyzed with the help of statistical measures such as frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient. The findings revealed that mobile phones (79.17%), internet (71.67%), and WhatsApp (60.83%) were the most frequently used ICT tools, while radio, Kisan Call Centres, and agricultural apps showed limited use. Overall, (70.83%) of respondents demonstrated a medium level of ICT utilization. Weather information, market prices, and government schemes were the most accessed areas, whereas crop insurance, quality standards, and post-harvest value addition were least utilized.