Marketing behaviour of the banana growers of Cuddalore district in Tamil Nadu

Abstract

Banana is the fourth most important commodity globally, following rice, wheat, and dairy products, and stands third in importance among the world’s fruits. In India, it is a predominant and widely favored fruit, enjoyed by people across all economic classes. With its extensive cultivation, banana holds significant socio-economic value. It serves as both a dessert fruit for millions and a staple food in many regions. Rich in carbohydrates, vitamins (especially vitamin?B), and minerals such as potassium, phosphorus, calcium, and magnesium, banana is valued for its high nutritive content and affordability. It is easily digestible, free from fat and cholesterol, and consumed in both fresh and cooked forms, whether ripe or raw. Banana powder is often used as a first food for infants. Regular consumption can help reduce the risk of heart disease and is beneficial for individuals with high blood pressure, arthritis, ulcers, gastroenteritis, and kidney disorders. Regarding the adoption of recommended technologies in banana cultivation, most farmers demonstrated a moderate level of implementation. The uptake of improved varieties was relatively high, along with adherence to practices such as proper watering per plant, correct planting depth, application of farmyard manure (FYM), filling pits with suitable materials, and systematic pit preparation.