A study on marketing of jute in Nadia district of West Bengal

Abstract

This study explores the marketing system of jute in Nadia district of West Bengal, focusing on the socio-economic profile of farmers, existing marketing channels, price mechanisms, marketing costs, and the various constraints faced by farmers and traders. Primary data were collected from 100 respondents using a structured interview schedule. Analytical tools like percentage analysis, price spread analysis, marketing efficiency, and Garrett Ranking Technique were used to analyze the data. The study reveals that farmers mostly rely on local traders and commission agents to sell jute due to lack of direct access to markets. Major constraints include high transportation costs, lack of storage infrastructure, delayed payments, and poor market information. Recommendations include strengthening farmer cooperatives, improving rural infrastructure, and ensuring better price realization through regulated market linkages.