Knowledge level of farmers regarding modern communication media: A study in Deoria district of Uttar Pradesh

Abstract

This study examines the knowledge level of farmers in Deoria district, Uttar Pradesh, concerning modern communication media. With agricultural development increasingly tied to information access, understanding the extent to which farmers are aware of digital tools and channels is vital. The research employs a structured survey among 400 respondents, chosen via multistage random sampling, to evaluate knowledge levels in digital communication tools, mass media, internet services, and smart farming technologies. The findings reveal that while awareness of traditional mass media remains high, knowledge about digital and internet-based tools varies significantly across socio-economic strata. The study suggests targeted capacity-building programs to bridge the knowledge gap and promote equitable access to modern communication media.