Economic Analysis of Aonla Candy in Vidarbha Region

Abstract

This study presents a detailed economic analysis of Aonla (Indian gooseberry) candy processing units in the Vidarbha region of Maharashtra. With increasing demand for healthy, shelf-stable, and value-added fruit products, Aonla candy has gained popularity due to its nutritional value, long shelf life, and market appeal. The study evaluates the financial feasibility of these units by examining capital investment, cost structures, marketing practices, value addition, and break-even analysis. Primary data were collected from small, medium, and large-scale Aonla candy processing units during the year 2020-2021. The analysis revealed a total average cost of ?183 per kg, with gross returns amounting to ?289 per kg, resulting in a benefit-cost ratio of 1.58. These findings confirm that Aonla candy processing is a viable and profitable agri-business, offering potential for income generation, employment, and rural industrial development.