Study on constraints perceived by the dairy farmers in accessing information on mobile application (Dairy Kannada) in Karnataka and suggestions

Abstract

Information and Communication Technology (ICT) induced information delivery that can significantly improve the productivity in livestock farming system. In developing countries like India, ICT has always been an important factor behind development. Understanding the constraints and suitable advancements based on suggestions will have positive impact. A study was carried out among the dairy farmers of Karnataka to evaluate the constraints faced by the farmers in assessing the information through mobile application (Dairy Kannada). The study also enlisted the suggestions given by dairy farmers in eliciting the information access and thereby benefitting their enterprise. An ex-post facto research design was used and a total of 120 respondents have been interviewed employing combination of purposive and multi-stage random sampling. The dairy farmers who are using the app have been selected and the responses are subjected to suitable statistical analysis. The results revealed that difficulty in clarification ie and other factors are ranked accordingly using garrette ranking scale. The study also highlighted the suggestions for improvement and are ranked accordingly.