Content analysis of PAU Kisan app for major crops

Abstract

Content is the vital part in a communicationprocess. The quality of content has a significant impact on the effectivenessand utility of any communication process. Analysis of content provided inonline media have a great role in ensuring the quality. In agriculture field,online medias including mobile apps are the most widely used media amongfarmers. The present study entitled “Content Analysis of PAU Kisan App forMajor crops” was undertaken with the objective to analyse the content of appgiven under major crops in terms of readability ease,sufficiency of content, suitability of heading, uniformity in categorization ofcontent, size and style of font, use of technical terms and availability andclarity of photographs. Total eight major crops were selected for the study viz,Wheat, Autumn sugarcane, Spring sugarcane, Desi cotton, Cotton, Paddy, Maizeand Basmati rice. The results showed that the reading ease ofcontent under major crops falls within standard and fairly difficultcategories with scores ranges from 53.14 to 66.04. Photographs were completelyavailable for the given content but clarity was less for many of them. Thesufficiency level of content found high in comparison to package of practices.The headings given were completely suitable to the content provided and thecategorization of contents followed a uniform pattern under each major crop.The percentage of technical term used in the content varied between 7.50%to 14.05% and the size and style of font displayed will be according to thedefault settings of smartphone.