Attitude of farmers towards social media use in agricultural extension

Abstract

Social media are potential low cost tools that have the ability to increase the scope and coverage of agricultural extension. Social media tools can be regarded as social communication technologies in which opportunities of farmers’ feedback, interaction, and networking are much higher than other forms of extension information delivery. The present study was conducted with objective to study attitude of farmers towards social media use in agricultural extension. This study was conducted in Latur district of Marathwada region of Maharashtra state. From this district three tahsils were selected randomly for the study. Two villages from each tahsils were selected randomly. Fifteen farmers from each village who were using social media were purposively selected. Thus, total 90 famers were the sample of present study. A major finding was, most of the farmers found in favourable category of social media use in agricultural extension. The major constraints expressed by farmers were inadequate service (network, coverage and speed) and increased internet data requirement (with reference to cost).