Development of a scale to measure the attitude of the farmers towards Geographical Indications in agriculture

Abstract

Attitude plays a crucial role in influencing one’s behaviour with respect to a particular psychological object. Likert's Summated Rating scale was constructed to measure the attitude of farmers towards Geographical Indications (GI) in agriculture by following the standard methodology. For this, 89 items were constructed and sent to 50 experts through email and Google Docs form and handed over personally by visiting the experts. Based on the responses of 30 experts, 55 items were screened out for item analysis. The scale was administered to 30 farmers. The odd-even method was followed for testing the reliability of the scale, and the reliability coefficient was 0.731. The scale's validity was examined with the help of face and content validity. The scale developed finally consisted of 34 items.