Case study: Behavioral change in attire among MBA students at the institute of aeronautical engineering, Dundigal, Hyderabad-500043

Abstract

In an increasingly professional academic environment, student behavior and compliance with institutional policies are critical for fostering discipline and corporate readiness. The MBA department at the Institute of Aeronautical Engineering observed challenges in enforcing the formal dress code policy among students. Behavioral economics and social reinforcement techniques were employed to drive compliance and instill a sense of professionalism. This case study explores the challenges, interventions, and outcomes of this behavioral change initiative. This case explores an initiative to instill behavioral change among MBA students at the Institute of Aeronautical Engineering regarding professional attire compliance. By leveraging behavioral psychology techniques, the case examines the resistance, intervention, and ultimate transformation in students' attitudes towards wearing uniforms and maintaining formal attire. It highlights how incentivized compliance and peer influence can drive behavioral change.